Reputation, Strategy, and Public Policy

Make responsible technology use a cornerstone of your company's strategy

Responsible Technology and Your Reputation

Technology products win on the strength of their reputation and the extent to which customers, users, and the public trust them. That trust is built on a sense that technologies treat people fairly. And yet we know that data-driven technologies like machine learning, data science, and artificial intelligence can unintentionally use sensitive or protected characteristics such as race and gender in deterimining how to treat people. This undermines trust in products and the companies that build them. Fairness failures have led many times to negative press, user mistrust, and even boycotts.

Rocky Coast Research can work with you to avoid common fairness pitfalls and to build a strategy to support the trust of users, customers, and the public at large.

Find out how!

Technology Responsibility as a Business Strategy

Because failures of trust are increasingly top-of-mind concerns for users, regulators, and the public. And because such failures are often noisy, newsworthy events, companies are increasingly making responsibility in technology development a core part of their business strategy. From the largest players to small upstarts, companies claim that they minimize the data they collect, that they've considered responsibility in the creation of their algorithms, and that they respect and value the privacy and dignity of their users and customers.

Fortunately, you don't always need to choose between the trust of your users and building a solid, profitable business. Rocky Coast Research can help your business determine how to minimize data risks without compromising business goals by using the best technologies and processes.

Learn why being responsible can win you customers, users, and a positive reputation!

Public Policy Engagement

As data-oriented technologies like AI, machine learning, big data, and data science become an increasingly important part of everyday life, they also become a natural point of interest for regulators and legislators. And around the world, interest is only growing for governments to impose rules around data protection, security, and governance of technology (especially artificial intelligence and machine learning).

Rocky Coast Research can help you engage in this discussion using our technology expertise, our policy focus, and our vast network of policymakers, policy professionals, and thought leaders around the globe.

Join the global conversation on technology responsibility, governance, and ethics!

Our Services

We work with our clients to achieve responsible software systems while protecting reputations. Find out why software responsibility is so important and learn how to avoid common mistakes.

Don't end up as front-page news!